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transform=\"translate(34.37 69.425)\" fill=\"#fff\"\/>\n<\/svg>\n<\/a>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center is-style-email\"><a href=\"mailto:pekka@pekka.net\">pekka@pekka.net<\/a><\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center is-style-chapter\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\">25+ years&#8216; experience<\/h2>\n<\/div>\n\n\n\n<p class=\"has-text-align-center is-style-chapter\"><strong>Creative communication:<\/strong> Branding &amp; Design, print, advertising campaigns, video, content strategy<\/p>\n\n\n\n<p class=\"is-style-chapter\"><strong>Web Development<\/strong>: Programming and operations for complex web portals and apps, landing pages, WordPress super expert<\/p>\n\n\n\n<p class=\"is-style-chapter\"><strong>Online<\/strong>: Advertising campaigns, search engine optimization, user experience, visitor analyses, customer journeys, online communities<\/p>\n\n\n\n<p class=\"is-style-chapter\"><strong>Story &amp; words:<\/strong> Communication strategies, copywriting, storytelling, pitches, and new ideas<\/p>\n\n\n\n<p class=\"has-text-align-center is-style-chapter\"><strong>Workflows<\/strong>: Documentation portals, automation, creation and optimization of digital workflows, training<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center is-style-chapter\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\">Experience<\/h2>\n<\/div>\n\n\n\n<p class=\"is-style-chapter\">I have been working as a freelancer since 2002, serving advertising agencies as well as long-term business client in organic food, transportation, environmental conservation, IT, therapy, the arts, print and media. <\/p>\n\n\n\n<p class=\"has-text-align-center is-style-chapter\">Until 2025, I was responsible for art direction and marketing at one of Germany&#8217;s leading brands for organic meat alternatives, Wheaty.<\/p>\n\n\n\n<p class=\"has-text-align-center is-style-chapter\">For Cologne&#8217;s official city portal, koeln.de, I worked as a web development contractor.<\/p>\n\n\n\n<p class=\"has-text-align-center is-style-chapter\">Throughout the 2010s, I was among the top 10 worldwide users<br>on programming Q&amp;A site, Stack Overflow.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center is-style-chapter\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\">Work setup<\/h2>\n<\/div>\n\n\n\n<p class=\"is-style-chapter\">I work from an off-grid finca on Lanzarote, in the Canary Islands, surrounded by an arid, but surprisingly lively landscape with birds, geckoes, lizards, rabbits, partridge, and other wild animals. <\/p>\n\n\n\n<p class=\"is-style-chapter\">I serve clients across Europe and worldwide in various setups: as part of a team, leading a small team, or solo.<\/p>\n\n\n\n<p class=\"is-style-chapter\">My most important tools currently include Adobe Creative Cloud, Cursor, Github, Laravel, Filament, and AI tools Claude Code and Leonardo.<\/p>\n\n\n\n<p class=\"is-style-chapter\"><\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-chapter\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\">Values<\/h2>\n<\/div>\n\n\n\n<p class=\"is-style-chapter\">Be it in design or development, my #1 priority is building products that work fast, feel good, and are as easy to grasp as possible.<\/p>\n\n\n\n<p class=\"has-text-align-center is-style-chapter\">I invest a lot of energy in avoiding unnecessary technical dependencies and long-term reliability in the things I build.<\/p>\n\n\n\n<p class=\"is-style-chapter\">I grew up in a south German family business where challenges and disruptive changes were always part of life.<\/p>\n\n\n\n<p class=\"is-style-chapter\">This has taught me high conscientiousness, initiative, efficiency, and an instinct for cost-effectiveness.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-chapter\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\">Language + Culture<\/h2>\n\n\n\n<p class=\"is-style-chapter\">My native languages are German and Finnish. I also write and speak English at a near native level, and decent Spanish.<\/p>\n\n\n\n<p class=\"is-style-chapter\">Having spent time in Britain and the US, I have a special connection to those countries, high cultural fluency and a good foundation in their history, political and legal systems.<\/p>\n\n\n\n<p class=\"is-style-chapter\">2011-15 I studied, alongside work, Interdisciplinary American Studies at the University of T\u00fcbingen and at Temple University in Philadelphia. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-chapter\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\">Interests<\/h2>\n<\/div>\n\n\n\n<p class=\"is-style-chapter\">I love to draw and paint illustrations, paintings, and comics, and write texts and stories.<\/p>\n\n\n\n<p class=\"is-style-chapter\">The relatively large finca requires weekly attention around the house, in the garden, and in construction projects.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-chapter\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\">Future<\/h2>\n<\/div>\n\n\n\n<p class=\"is-style-chapter\">After 25 years with a major client, I have left on my own accord and am open for new challenges.<\/p>\n\n\n\n<p class=\"is-style-chapter\">I am open to single projects, and long-term projects and business relationships with a fixed set of hours.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>pekka@pekka.net 25+ years&#8216; experience Creative communication: Branding &amp; Design, print, advertising campaigns, video, content strategy Web Development: Programming and operations&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-655","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Start EN - Pekka Gaiser - kreative Kommunikation \ud83d\udca1<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pekka.net\/de\/en\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start EN - Pekka Gaiser - kreative Kommunikation \ud83d\udca1\" \/>\n<meta property=\"og:description\" content=\"pekka@pekka.net 25+ years&#8216; 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