Design & content production
Professional-quality content production: digital assets, package design, web and interface design, environmental design, fundamental video production
Art direction: supervising faithfulness to brand guidelines, briefing and coordination with designers, photographers, videographers
Current toolkit
Highly proficient in Adobe Creative Suite
- InDesign for PDFs, brochures, and books
- XD for web mockups and workflows
- Photoshop for image creation & photo editing
- Express for speed and collaborative editing
- Acrobat for PDF handling and editing
- Illustrator for vector-based image editing
- Media Encoder for preparing video and audio material for the web
- Lightroom for asset management & post-production
Other tools:
- Sketch for mock-ups and collaborative editing
- Figma for mock-ups and collaborative editing
- ImageMagick automated processing
- ffmpeg for video & audio processing & optimization
AI use ✨
ChatGPT and Claude as thinking and structuring aids in the design and content generation process.
Leonardo for placeholder imagery when planning content and campaigns, spec photos for real-world photo shoots