Online & marketing

I help digital presences of any size manage their online marketing activities. This entails

Advertising to the right audiences:

• Planning and executing online advertising campaigns on Facebook, YouTube, Instagram, Twitter/X
• Being present in search results through fundamental SEO and paid Search Ads
• E-Mail marketing and newsletters using Mailerlite and Mailchimp

Understanding how people react:

• Analyzing the success of advertising campaigns and user behaviour using Google Analytics, Matomo, Plausible, and PostHog
• Identifying problems with search engine indexing using Google Search Console, Bing Webmaster Console, and other tools

Identifying problems and bottlenecks on the web site itself:

• Identifying DNS and email deliverability problems using industry tools
• Using simulators like Sizzy for multi-device browser testing
• Identifying site issues using native browser developer tools

Optimizing the user experience on the web site:

• Specific user interface interventions that make important elements more accessible
• Speed optimizations where performance problems hinder business goals or lead to search engine penalties
• Updating response elements like forms to reduce friction and increase conversions (recent example – moving from a huge form with many fields to a step-by-step process led to 32% more conversions!)
• Keeping up conversations with customers through transactional E-Mails and post-sale polls – often resulting in a treasure trove of valuable feedback