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Web Development · Branding · Digital Growth
Available for hire! 👉
With 25 years of indus­try expe­rience, I work in brand design & mar­keting, build ad­vanced web plat­forms, and opti­mize work­flows & auto­mations, based in the Canary Islands (GMT+1).

What I Do

Pekka working in his office

Areas

  • Web development - complex platforms on Laravel/Filament, years in WordPress, admin & operations
  • Design and branding - from interface design to corporate rebrands, print, packaging design
  • Marketing & growth - storytelling, marketing strategy, content workflows
  • AI and automation - multi-agent coding, workflows, content creation, documentation, experiments

Strengths

  • I've always had the greatest fun building things that work well, react quickly, feel great, and look good - no matter whether the job is something technical, or design-related.

  • I am good at breaking down complex issues in technology, design, and storytelling into accessible, jargon-free language, in fluent English and German.

  • While cautious about AI in many ways, I hugely enjoy showing my peers how to make use of the technology in their own workflows, and helping them take their work to completely new dimensions.

  • Genuinely curious about the companies, people and products that I work for, I am known for an efficient but friendly and constructive communication style.

  • I was one of the top 10 authors on Stack Overflow, the world's leading programming Q&A platform, for more than a decade.

Off-grid Canary Islands office

I work from an off-grid but well-connected finca near Arrieta (Lanzarote).

AI & Automations ✨

I spend a lot of time figuring out safe, sensible, resilient ways to use AI in development, design, marketing and organization of business processes. Like you, I hate slop.

AI & automations

What I currently do with AI

  • Superpowered software development with Claude Code, ChatGPT Codex, Conductor, and OpenCode
  • Provider-agnostic AI on the command line working on local data that you own
  • Combining cheap & reliable deterministic workflows (aka scripts & tools) with AI
  • finding ways for AI genuinely empowering individuals and organizations, helping them reach new dimensions

Languages & cultures

German

  • native language: decades in marketing, copywriting, research, academic writing

English

  • near-native: technical and academic writing, fluent in cultural discourses... and memes

Spanish

  • years of learning and everyday life practice, cultural and historical studies

Finnish

  • native language: cultural and historical fluency

  • German

    native language: decades in marketing, copywriting, research, academic writing

  • English

    near-native: technical and academic writing, fluent in cultural discourses... and memes

  • Spanish

    years of learning and everyday life practice, cultural and historical studies

  • Finnish

    native language: cultural and historical fluency

Community, support & mentoring

  • For decades I've provided detailed, thoroughly researched contributions, assistance, and support in various online communities - investing a lot of time and energy, but ultimately ending up learning a lot more about the subject matter.

  • Long-time global top #10 user with 7k answers on programming Q&A site, Stack Overflow

    Samples: Stack Overflow Stack Overflow Stack Overflow

  • In Spanish Self-employment and Remote Work groups on tax, social security, and general business issues

    Samples: Autónom@s & self-employed in Spain / Remote Work Spain Autónom@s & self-employed in Spain / Remote Work Spain Autónom@s & self-employed in Spain / Remote Work Spain

  • In local resident groups for Lanzarote (English, German), for Germans in Spain

    Samples: Local resident groups for Lanzarote / Germans in Spain Local resident groups for Lanzarote / Germans in Spain Local resident groups for Lanzarote / Germans in Spain

  • On Meta Stack Overflow — discourse on User Experience, design, and a friendlier culture

    Samples: Meta Stack Overflow Meta Stack Overflow Meta Stack Overflow

My story

  • Cloud view from the north of Lanzarote

    Born in Finland in 1980 and raised in Germany, I moved to the Canary Islands in 2014, embarking on an adventure of a lifetime that continues to this day.

  • View through a wall on Lanzarote, a family of partridge in the background

    I am slowly renovating a large off-the-grid finca, enjoying a wonderful, tight-knit tiny community, and working remotely and locally.

  • Mountain view near Mössingen

    Growing up in the middle of a southern German family startup has taught me to get things done, and deep appreciation for organic food.

  • A pipit on Lanzarote

    I am a nature lover.

  • A drawing from Pekka's sketchbook

    My passions include drawing, illustrating comics, painting, and writing texts and stories.

  • One of many construction sites

    I spend much of my spare time working on various construction projects, and small first steps at seriously growing food.

"dove c'è lo Spirito del Signore, c'è libertà"
2 Corinthians 3:17