25+ years of love ❤️‍🔥 for digital work

2001 – present Now

Centralized a web platform's Google Ads, Search Console, and Umami traffic data in Claude Cowork
Built a Claude Code workflow to OCR, name and categorise scanned documents
Helped a booking platform remove its cookie banner and become fully GDPR compliant
Used AI to refactor a legacy WordPress multisite for a new European market in record time

2024 – 2025

TOPAS GmbH (Wheaty)

Organic meat alternatives manufacturer, Germany · remote

Led a re-branding and packaging relaunch for new supermarket channels with QM and product management
Built an AI copy system for structured briefings, EU-compliant text, quality assurance, resizing across formats and languages
Devised geo-located campaigns supporting local supermarket launches
Reorganised the marketing department around Adobe Express, AI workflows, and searchable documentation
Managed a distributed, remote marketing team

2025 – present

An education and information platform for freelancers in Spain

Building a Laravel platform of hourly-rate and viability calculators for the self-employed in Spain
Creating an AI-parsable knowledge platform of business and tax regulations
Building a positive, modern brand image and marketing strategy

2006 – present

European vehicle rental platform (NDA)

Long-term client · remote

Built a Germany-wide vehicle rental platform on Laravel and Filament: four portals, live fleet management, QR-code pick-up and return
Cut a rental booking form from twenty fields to an eight-field wizard, lifting conversions 33%
Introduced a frictionless after-sales email survey, timed a week after each rental
Planned and post-produced AI product photography with Google's Nano Banana, replacing multi-day shoots with hours

2011 – 2024

TOPAS GmbH (Wheaty)

Organic meat alternatives manufacturer, Germany · hybrid

Oversaw the 2022 Wheaty brand relaunch and built the design system behind its packaging, typography and product photography
Spearheaded the wheaty.de relaunch alongside a re-brand, with a Notion copy workflow across marketing and QM and a live product-data connector that saves hundreds of person-hours
Planned and executed seasonal online campaigns on Facebook, Instagram and YouTube, including the yearly Christmas campaign with landing page and paid social
Planned and produced an emotional mission statement video for Wheaty

Earlier positions