25+ years of
multidisciplinary experience
Refactored a legacy web app to add international capabilities
Set up an AI copy editing system for a food industry PM workflow
Analyzed DAC7 obligations for an online startup
Created a content aggregator and map visualizer
Created Design Guidelines and Product Packagings for Wheaty
Debugged email deliverability (SPF/DKIM)
Helped save €2,000+ yearly by moving a domain portfolio
Planned and produced an emotional mission statement video for Wheaty
Migrated analytics to Plausible and hooked it up to AI tools
Implemented a GDPR audit for an online portal
Devised a geomarketing campaign to support retail product launch
Introduced an E-Mail after-sales survey with huge results
Pitched an idiomatic brand relaunch in the food industry
Designed an internal onboarding handbook
Operated an IT support service in Cologne
Introduced Mailersend for better email deliverability
Migrated several sites into and from a WordPress multisite network
Set up an online shop for organic D2C sales
Built a pioneering online portal for the Steinlachtal region
Initiated a storytelling initiative around ingredients & sourcing
Orchestrated a recruiting campaign on social media
Oversaw a seasonal vegan BBQ social campaign
Migrated SMS sending from a legacy local provider to Twilio
Created a visual identity for an art project
Built a weather app prototype for Lanzarote
Developed design guidelines for Veggyness
Ran social media advertising for a vegan brand's online shop