25+ years of
multidisciplinary experience
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Led marketing, re-branding, digital growth and a design relaunch
- AI
- Claude
- Geomarketing
- Video
- 3D
- InDesign
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Refactored a legacy WordPress multisite for a new European market
- WordPress
- PHP
- i18n
- Claude
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Built a B2B acquisition system in Claude Cowork
- AI
- Claude Cowork
- PHP
- CRO
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Launched Web Mechanic, an hourly on-demand web development service, its Laravel site built almost entirely by voice
- Laravel
- PHP
- AI
- Claude
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Building Autonomotools, an upcoming Laravel platform of hourly-rate and viability calculators for the self-employed in Spain
- Laravel
- PHP
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Planned and post-produced AI product 'photography' with Google's Nano Banana, replacing multi-day shoots with hours
- AI
- Claude
- Photoshop
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Built an AI copy system for an organic food brand: structured briefings, EU-compliant text, resizing across formats and languages
- AI
- Claude
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Created SpaceBear, an illustrated world for Wheaty's children's snack range, spanning packaging, film and merchandise
- Illustrator
- Photoshop
- Video
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Built a Claude Code workflow that OCRs, names, categorises and files 10,000 scanned business documents
- AI
- Claude
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Analysed DAC7 reporting obligations for an e-commerce platform's new features, reviewing its PHP source and data model
- PHP
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Built a PHP aggregator for Cologne's city portal, merging several feeds into one cached content stream and an event map
- PHP
- JavaScript
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Created a hand-drawn, purposefully simple design language for a pioneering vegan deli
- Illustrator
- Photoshop
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Oversaw the 2022 Wheaty brand relaunch and built the design system behind its packaging, typography and product photography
- Illustrator
- InDesign
- Photoshop
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Fixed sudden email bounces by correcting SPF and DKIM records after German providers tightened their requirements
- Email deliverability
- DNS
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Moved several hundred domains to a German wholesaler, cutting costs up to 80% and over EUR 2,000 a year
- DNS
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Planned and produced an emotional mission statement video for Wheaty
- Video
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Migrated a client from Google Analytics to Plausible, dropping the cookie banner
- Plausible
- Google Analytics
- GDPR
- Web analytics
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Implemented a GDPR audit on a German booking portal, wiring external embeds through consent and localising Google Fonts
- GDPR
- HTML
- JavaScript
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Devised geo-located campaigns within 15 km of the supermarket branches taking on Wheaty products, supporting each launch cheaply
- Geomarketing
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Introduced a frictionless after-sales email survey for a Germany-wide rental platform, timed a week after each rental
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Pitched an idiomatic relaunch for a German organic food brand: meat-free but local, with southern German local colour
- Illustrator
- Photoshop
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Headed the creation of an internal onboarding handbook for new staff
- InDesign
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Operated an IT support service in Cologne
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Built a Germany-wide vehicle rental platform on Laravel and Filament: four portals, live fleet management, QR-code pick-up and return
- Laravel
- Filament
- PHP
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Migrated a legacy app's transactional email to Mailersend, lifting templates out of PHP and into a WYSIWYG editor
- MailerSend
- Email deliverability
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Migrated several sites into and from a WordPress multisite network
- WordPress
- PHP
- Multisite
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Set up an online shop for organic D2C sales
- PHP
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Built a pioneering regional portal for the Steinlachtal in 2002: business directory, B2B advertising, merch and a night mode
- PHP
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Pitched a hand-drawn poster campaign for a German animal shelter organisation
- Illustrator
- Photoshop
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Launched a storytelling initiative on ethical sourcing, getting suppliers to share the stories behind their ingredients
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Orchestrated a social media recruiting campaign for Wheaty that produced excellent results in real-world applicants
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Cut a rental booking form from twenty fields to an eight-field wizard, lifting conversions 33%
- CRO
- PHP
- JavaScript
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Oversaw a seasonal vegan BBQ campaign for Wheaty across French video ads and German visuals
- Video
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Migrated an e-commerce platform's transactional SMS to Twilio after its German provider shut down, modularising the legacy code
- Twilio
- PHP
- WordPress
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Created the visual identity for LichtgesteinKlangstein, a multimedia project of singing stones and gemstone photography
- Illustrator
- InDesign
- Photoshop
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Built a React Native and PHP app prototype aggregating weather sources into localised forecasts for any part of Lanzarote
- PHP
- JavaScript
- React Native
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Building an AI-assisted bookkeeping workflow that turns bank exports and receipt PDFs into the ledgers and quarterly tax figures a Spanish freelancer has to file
- AI
- Claude
- Claude Cowork
- Python
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Developed the Veggyness design guidelines for print and packaging
- InDesign
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Designed the cover for Uniting the States, a school book on the American Constitution
- InDesign
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Ran a parkour-themed Wheaty campaign around athlete Waldi Muller, producing ad clips and social advertising
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Reorganised a marketing department around Claude and ChatGPT workflows, Adobe Express, and searchable documentation of 15+ years of knowledge
- AI
- Claude
- ChatGPT
- Adobe Express
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Ran social media advertising for Wheaty's online shop, launched in summer in time for barbecue season
