Newsletter distribution and email campaigns, plus physical mailing campaigns in Central Europe with AI-augmented address list generation and mailing workflows. SEO, analytics and diagnostics with Google Search Console, Bing Webmaster Tools and various online tools for DNS and email deliverability; multi-device browser testing with Sizzy and native browser developer tools. Transactional SMS via Twilio and transactional email via Mailersend and other platforms. Online advertising with Meta Business Manager, Google Ads and Twitter/X Ads; web analytics with Google Analytics, Matomo, Plausible and PostHog.
portfolio
Show all 👉
Built an AI-powered back-to-back B2B acquisition automation
Refactored a legacy web app to add international capabilities
Analyzed DAC7 obligations for an online startup
Debugged email deliverability (SPF/DKIM)
Helped save €2,000+ yearly by moving a domain portfolio
Migrated analytics to Plausible and hooked it up to AI tools
Introduced an E-Mail after-sales survey with huge results
Implemented a GDPR audit for an online portal
Case study
Designed an internal onboarding handbook
Introduced Mailersend for better email deliverability
Migrated several sites into and from a WordPress multisite network
Operated an IT support service in Cologne
Increased a booking form's conversions by 33%
Migrated SMS sending from a legacy local provider to Twilio