Brand identity, storytelling and content across formats — editorial and social content, video campaigns and art direction, seasonal and geotargeted campaigns, and AI-assisted copywriting pipelines that keep tone and compliance consistent at scale.

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Headed marketing and digital growth at a German organic brand

Set up an AI copy editing system for a food industry PM workflow

Created an illustrated world for a sub-brand of vegan snacks

Planned and produced an emotional mission statement video for Wheaty

Devised a geomarketing campaign to support retail product launch

Designed an internal onboarding handbook

Orchestrated a recruiting campaign on social media

Oversaw a seasonal vegan BBQ social campaign

Ran social media advertising for a vegan brand's online shop

Initiated a storytelling initiative around ingredients & sourcing